Whatsapp

How important is E-commerce Marketing

Digital Marketing for E-commerce Growth: Optimizing Sales and Conversions

How important is E-commerce Marketing

In today’s generation, everyone is aware of the e-commerce market, which is expanding day by day. With developing technologies, the e-commerce market is spreading into every nook and corner. A large percentage of the population is using the internet across the country, and the explosive growth of smartphone users is increasing the e-commerce market, giving rise to M-commerce.

The e-commerce market has been significantly impacted by smartphone users. Now, everyone wants to save time and prefers to shop online through e-commerce sites or apps on their smartphones, tablets, and desktops. E-commerce applications provide numerous benefits, such as 24×7 availability, which refers to 24 hours a day and 7 days a week. Online payment options are also highly favored by companies and their clients.

The e-commerce industry in the country saw a 67 percent increase in revenue, jumping from USD 23 billion in 2015 to a projected USD 38 billion in 2016, according to Assocham.

For those looking to establish themselves in the e-commerce market, it is essential to create a responsive website that can be easily accessed on desktops, smartphones, and tablets. When building a web application, ensure compatibility with various operating systems like Symbian, Android, and iOS.

Get in Touch with us